Tirupur is a city located in the Indian state of Tamil Nadu and is known for its textile and clothing industry. The textile and clothing manufacturers in Tirupur have established themselves as self-reliant through several strategies.
- Vertical Integration: Most of the textile manufacturers in Tirupur have adopted a vertical integration strategy, which means that they control all the stages of the textile production process, from spinning to finished garments. By doing this, they can ensure the quality of the raw materials and the finished products, and also reduce their dependence on external suppliers.
- Cluster Development: The textile industry in Tirupur is concentrated in a particular geographic region, which has led to the development of a strong cluster of manufacturers. This cluster allows for easy access to suppliers, skilled labor, and specialized services such as testing and certification. This has led to a self-sustaining ecosystem that supports the growth of the textile industry in Tirupur.
- Innovation and Technology: The textile and clothing manufacturers in Tirupur have also invested heavily in technology and innovation to improve their products and processes. This has helped the textile manufacturers in India to become more efficient, reduce costs, and improve the quality of their products.
- Export-Oriented Approach: The textile industry in Tirupur is primarily export-oriented, with a focus on markets such as the United States, Europe, and the Middle East. This has helped the manufacturers to diversify their customer base and reduce their dependence on the domestic market.
- Government Support: The government of Tamil Nadu has provided several incentives and support measures to the textile manufacturers in India in Tirupur, including tax exemptions, subsidies, and infrastructure development. This has helped the industry to grow and become more self-reliant.
Overall, the combination of these strategies has enabled the textile and clothing manufacturers in Tirupur to become self-reliant and competitive in the global market.