The concept of streetwear as a distinct fashion style emerged in the 1990s, although its roots can be traced back to earlier movements and subcultures. The streetwear style was influenced by a mix of skate, surf, hip-hop, and punk cultures, and was characterized by comfortable and casual clothing such as graphic tees, hoodies, baggy jeans, and sneakers. Streetwear brands like Stussy, Supreme, and A Bathing Ape (Bape) were some of the earliest pioneers of the style, gaining popularity among youth and urban communities in the United States and Japan. Since then, streetwear has continued to evolve and grow into a global phenomenon with a massive following among fashion enthusiasts and influencers. To capitalise popularity, streetwear vendors, streetwear clothing manufacturers started to market t-shirts as streetwear because it was actually t-shirts with extra colorful discharge prints and embellishment work became streetwear clothing.
Streetwear began to emerge as a distinct fashion style in the 1990s, particularly in urban areas such as New York City, Los Angeles, and Tokyo. It originated from a mix of skate, surf, hip-hop, and punk cultures, and was characterized by oversized and relaxed silhouettes, graphic tees, hoodies, sneakers, and other casual clothing items. In the early 2000s, streetwear brands such as Supreme, A Bathing Ape, and Stussy gained popularity and helped to further popularize the style. Streetwear has since become a global phenomenon, with a huge following among youth and influencers, and has also evolved to include luxury streetwear and high-end collaborations with fashion brands. Streetwear vendors capitalised this opportunity.
