Corporate Social Responsibility
Cauvery Calling - a Campaign to Revitalise India River Cauvery
"Cauvery has been the source of wellbeing, prosperity and the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been removed in 50 years. Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people through planting 242 crore or 2.42 billion trees at the banks of River Cauvery. These trees will be planted at the farm lands through Agro-forestry model, which will have triple benefits of:-