India’s fashion e-commerce market is one of the fastest-growing in the world. From budget-friendly platforms to luxury-focused marketplaces, fashion shopping apps in the Android Play Store and Apple App Store are reshaping how people shop for clothing and accessories. Whether you’re into casual wear, ethnic collections, or babywear, these apps bring convenience and choice to your fingertips.
Here are the top 14 clothing and apparel shopping apps in India for 2025, ranked by downloads, popularity, and user experience.
1. Meesho
Meesho leads the charts as India’s most downloaded shopping app. Its social commerce model empowers resellers and small businesses while offering unbeatable prices across categories.
Specialty: Affordable fashion, reseller marketplace, tier-2 and tier-3 reach.
2. Flipkart
Flipkart remains a go-to fashion destination with its wide variety of brands, seasonal sales, and everyday essentials.
Specialty: Casual wear, budget-friendly fashion, pan-India accessibility.
3. Amazon India
Amazon is unmatched in convenience, combining clothing with its vast e-commerce offerings. Fast delivery and simple returns make it a reliable choice.
Specialty: Wide selection of clothing, strong logistics, and easy returns.
4. Myntra
Myntra continues to be the trendsetter in Indian online fashion. Exclusive collections, influencer collaborations, and AI-based personalization keep it ahead.
Specialty: Premium fashion, ethnic wear, global brands.
5. AJIO
Backed by Reliance Retail, AJIO blends affordability with trendy international styles. It is popular in both urban centers and smaller cities.
Specialty: Western wear, curated collections, strong urban and non-metro presence.
6. Nykaa Fashion
Known for premium brands and curated ethnic wear, Nykaa Fashion is the perfect app for consumers who want luxury and style in one place.
Specialty: Luxury fashion, designer labels, and ethnic wear.
7. H&M
The global fast-fashion giant’s app is increasingly popular in India, offering trendy, season-ready styles tailored for Indian buyers.
Specialty: Affordable international fashion, seasonal collections.
8. Urbanic
Urbanic is a Gen-Z favorite, focusing on trendy streetwear and social media-friendly designs.
Specialty: Youth-centric streetwear, bold fashion, global appeal.
9. Bewakoof
Bewakoof continues to resonate with younger shoppers thanks to its quirky graphics and wallet-friendly styles.
Specialty: Men’s T-shirts, casual wear, accessories.
10. FirstCry
India’s most trusted kidswear app, FirstCry dominates the children’s clothing category with extensive brand options and great variety.
Specialty: Baby and kids’ clothing, accessories, toys.
11. Snapdeal
Snapdeal remains strong among cost-conscious shoppers, offering competitive pricing across multiple fashion categories.
Specialty: Budget apparel, everyday wear.
12. ShopClues
ShopClues appeals to bargain hunters, offering inexpensive clothing and accessories across categories.
Specialty: Affordable clothing, basic fashion.
13. Limeroad
Limeroad stands out with its scrapbook feature that allows users to curate and share personal style collections.
Specialty: Women’s clothing, social-shopping experience.
14. Shopsy
An app by Flipkart, Shopsy is expanding rapidly with its reseller-driven model, making fashion accessible to smaller towns and regional users.
Specialty: Affordable fashion, reseller marketplace, vernacular support.
Final Thoughts
India’s fashion app ecosystem is dynamic, reflecting the country’s diversity and digital growth. From luxury fashion apps like Nykaa Fashion to mass-market leaders like Meesho and Flipkart, these platforms shape how millions shop for clothing daily. For brands, they also serve as a valuable guide to consumer behavior and fashion demand in India.
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Sources:
SimilarWeb (Top Apps India 2025), 42matters (Most Downloaded Shopping Apps), AppFillip, SimiCart, Smarther, Vogue Business
