Corporate Social Responsibility
Cauvery Calling - a Campaign to Revitalise India River Cauvery
"Cauvery has been the source of wellbeing, prosperity and the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been removed in 50 years. Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people through planting 242 crore or 2.42 billion trees at the banks of River Cauvery. These trees will be planted at the farm lands through Agro-forestry model, which will have triple benefits of:-
- Improving soil health by replenishing organic content in the soil
- Reviving the river and groundwater levels by increasing water retention in Cauvery basin by an estimated 40%
- Augmenting farmer income through agroforestry, proven to increase farmers’ incomes 300-800% in 5-7 years
In order to help the farmer to kick-start in to agro-forestry, it is necessary to help the farmer by providing him the saplings at a subsidised cost.
Synerg is proud to be associated with Cauvery Calling campaign as a part of our Corporate Social Responsibility and have pledged to donate 500 trees every year for the next eleven years. We have also pledged to collect 100,000 saplings through our campaign and if you wish you can donate your saplings you can visit here https://bit.ly/save-river-cauvery-now